PHAT Armadillo Productions

One of the most important goals of any small business is to be discovered by people in their local community that are searching for the very products and services your small business provides. In today's world people are searching the web using search engines, which play a huge role in helping consumers discover the businesses in their local area that provide the products and services they need and or desire. While there are a number of ways for your small business to increase the search engine rankings of your website, which can cost thousands of dollars up front and then hundreds of dollars a month thereafter, video is an under utilized and very effective tool, not to mentioned dramatically less expensive one.

There are three very important goals your small business can achieve using video to help marketing your small business online.

Adding Depth and Personality

Many times e-mails and web content don't do a very good job of conveying the proper tone or creating an emotional impact with their message. If you've ever wondered about the tone or emotion the sender meant with their words in an e-mail or on a web page, then you already understand how sometimes the message can get lost in translation. In today's highly competitive world it is vital for your small business to leverage any advantage you can gain in the pursuit of customers searching for a local solution to their needs or desires. Video enables your small business to move beyond text to add depth and personality to your marketing message.

Demonstrate your Expertise

Using video enables your small business to add a face and a voice to your message that connects your small business with potential customers in an engaging way. Video enables your small business to build trust by demonstrating to potential customers that there really is a person behind the business that can answer their questions and solve their problems, which help potential customers feel more comfortable about doing business with your small business.

Gain a Competitive Advantage

In today's highly competitive market place gaining a competitive advantage is a big concern for any small business. Optimizing your video search engines ranking enables your small business the ability to increase the chances of being displayed on first page results, for search terms that are important to your small business. Each time your video is displayed in search results you are effectively taking the place of your competition. If utilized property, video listings can take up room that would normally be available by your competition.

Amateur or Professional Producer

Having a video produced for your small business doesn't have to be a big Hollywood production, and many professional video producers can make the process quite simple from their many years of professional experience. However having a video produced for your small business by an inexperience armature, just to save money, could have some unintended consequences that could cost your small business, not only the cost of the video's production, but a huge impact to your small business reputation.

Imagine what would happen if your video went viral, not because it was really good, but because it was severely ridiculed online. With more and more consumers turning to reputation rating web sites and social media, the backlash from such ridicule could cost your small business, not only your local reputation but your entire business it's self.

Just ask yourself, who would you want at the controls of an air plane your flying in, an amateur with a few lessons under their belt, or a professional pilot with many years of successful experience? The choice is obvious, we would all want the experienced professional pilot, especially if your life depended on it, as it does when you fly. While a Hollywood production is not required to create a video for your small business, utilizing the services of a professional video producer is the preferred option.

If your small business is looking to increase it's chances of getting first page search engine rankings, add depth and personality to your marketing message, connect and engage with your targeted audience in a meaningful way, then contact us today and we'll be happy to work out a cost effective solution to help your small business achieve your goals.

We can also help your business by promoting your new business video to several video hosting sites to insure your new business video gets maximum exposure.

Don't have a Youtube Channel, no worries we can setup and configure a new Youtube channel for your business.

What ever type of video you need, we can provide a solution for almost any budget.

• Customer testimonials

• Business overview video

• Product introduction video

• Sales and or promotional video

• Training video

• Executive / owner interview video

• Branding video

If you want or need a bigger production, with on location shoot, sets, props and the like, we can do that too. Contact us today to see what we can do for you.